Indonesia’s capital market is undergoing a demographic transformation, with young investors leading a surge in participation. As of August 2025, the number of market investors has reached 18 million—more than double the figure just a few years ago. This expansion reflects the success of inclusive financial campaigns and signals a maturing investment culture across the archipelago.
Key Facts & Background:
- As of August 2025, the Indonesia Stock Exchange (IDX/BEI) recorded 18 million capital market investors, including 7.56 million stock investors.
- 54.23% of investors are under 30 years old, followed by:
- Ages 31–40: 24.82%
- Ages 41–50: 12.26%
- Ages 51–60: 5.74%
- Ages 60+: 2.95%
- Since the launch of the “Aku Investor Saham” campaign in 2023, BEI added 2.7 million new investors in 2024 and 3.1 million more by August 2025.
- Regional distribution:
- Java: 70% of investors
- Sumatra: 14%
- Other islands: 16%
- BEI’s outreach includes:
- 29 regional offices
- 970 investment galleries in universities
- Over 6,000 capital market ambassadors
- More than 30,000 annual education and literacy events
Strategic Insights:
Youth-Led Financial Inclusion and Cultural Shift
The dominance of investors under 30 signals a generational shift in financial behavior. Digital platforms, social media, and gamified investing have made capital markets more accessible to Gen Z and Millennials. This trend not only democratizes wealth-building but also lays the foundation for long-term financial literacy and asset accumulation among Indonesia’s future economic drivers.
Regional Penetration and Equity Access
While Java remains the epicenter of investor activity, the growing share from Sumatra and other regions reflects expanding geographic inclusion. BEI’s investment galleries and ambassador programs are instrumental in bridging urban-rural divides, ensuring that market access is not confined to metropolitan centers. This decentralization supports broader economic participation and resilience.
Education as a Catalyst for Market Depth
The scale of BEI’s educational outreach—30,000+ activities annually—underscores the strategic role of literacy in market development. By embedding investment awareness in universities and communities, BEI is cultivating a more informed investor base. This not only boosts participation but also enhances market stability, as educated investors are less prone to speculative behavior.
Campaign Effectiveness and Brand Identity
The “Aku Investor Saham” initiative has proven to be more than a slogan—it’s a behavioral nudge that rebrands investing as a mainstream, aspirational activity. Its success demonstrates the power of narrative in shaping public engagement. Future campaigns may benefit from integrating ESG themes, entrepreneurship, and financial wellness to sustain momentum.
Implications for Market Liquidity and Product Innovation
With 18 million investors, Indonesia’s capital market is poised for deeper liquidity and more diverse product offerings. The rise in retail participation could spur demand for fractional shares, thematic ETFs, and digital bonds. Regulators and issuers must adapt to this evolving investor profile by prioritizing transparency, accessibility, and innovation.