Digital banking is no longer a niche—it’s the new norm for millions of Indonesians navigating daily financial needs. A recent Ipsos Indonesia survey reveals that trust, convenience, and security are key drivers behind the growing preference for digital financial services. As younger generations embrace mobile-first banking, the ecosystem is rapidly evolving to meet their expectations.
Key Facts & Background:
- Ipsos Indonesia conducted an online survey via its Fast Facts platform with 300 respondents aged 18–55 across Indonesia.
- Respondents were active internet users, engaged in e-commerce, and used digital banking at least once a month.
- Top digital banks rated for ease and safety of daily transactions:
- SeaBank: 47%
- Bank Jago: 30%
- Neo Bank: 27%
- Key service satisfaction metrics:
- QRIS payments: SeaBank (48%), Superbank (45%), Neo Bank (45%)
- Free interbank transfers: SeaBank (51%), Superbank (48%), Neo Bank (42%)
- E-wallet top-up: SeaBank (53%), Bank Jago (46%), Superbank (44%)
- App integration and security: SeaBank (53%), Bank Jago (45%), Allo Bank (41%)
- Gen Z and Millennials are the most active users, averaging 1–10 digital banking activities per month.
- Common activities: fund transfers, QRIS payments, e-wallet top-ups, savings, and bill payments.
- Bank Indonesia reported a 52.3% year-on-year growth in digital payment transactions as of July 2025.
Strategic Insights:
The Ipsos survey confirms a structural shift in Indonesia’s financial behavior, where digital banking is becoming the default mode of transaction—especially among younger, tech-savvy consumers. Gen Z and Millennials are not just passive users; they are shaping the future of financial services through their demand for speed, transparency, and seamless integration with everyday digital platforms.
SeaBank’s dominance across multiple satisfaction metrics highlights the importance of user-centric design and frictionless services. Features like QRIS compatibility, free transfers, and e-wallet top-ups are no longer optional—they are baseline expectations. Banks that fail to deliver on these fronts risk losing relevance in a market increasingly driven by digital convenience and trust.
The rise of digital banking also reflects broader macroeconomic trends. Amid global uncertainty and rising cyber threats, consumers are gravitating toward platforms that offer both security and control. Ipsos’ findings suggest that digital banks must continuously invest in cybersecurity, data privacy, and intuitive interfaces to maintain user confidence.
From a policy and industry perspective, the 52.3% growth in digital payments reported by Bank Indonesia signals strong momentum for financial inclusion. Regulators and financial institutions must now focus on interoperability, digital literacy, and equitable access—ensuring that the benefits of digital banking extend beyond urban centers and affluent demographics.
In the long run, Indonesia’s digital banking boom could redefine the financial landscape, fostering innovation in lending, savings, and investment products tailored to mobile-first users. As Gen Z and Millennials mature into the dominant economic force, their preferences will shape not only product design but also the strategic direction of the entire banking sector. The challenge ahead lies in balancing rapid growth with responsible innovation and inclusive access.