PT Indomobil Sukses Internasional Tbk (IMAS) has officially acquired 99.9% of PT Nissan Motor Indonesia (NMI), marking a strategic consolidation in Indonesia’s automotive sector. The move reinforces Indomobil’s role not only as a distributor but also as a key assembler of global automotive brands. As competition intensifies and localization becomes critical, this acquisition signals a long-term shift in Indonesia’s vehicle manufacturing landscape.
Key Facts & Background:
- On August 29, 2025, PT National Assemblers (NA)—a subsidiary of IMAS—acquired 99.9% of NMI from Nissan Motor Co., Ltd.
- NA itself is 99.9% owned by IMAS, making the acquisition a full integration under the Indomobil Group.
- The acquisition was formalized through Share Purchase Deed No. 80 before Notary Ashoya Ratam.
- IMAS previously held minority stakes in NMI, which it sold in 2018 (5.1%) and 2020 (18.9%).
- Despite divestments, IMAS increased its stake in PT Nissan Motor Distributor Indonesia (NMDI) to 75% in 2020.
- IMAS distributes multiple passenger and commercial vehicle brands in Indonesia, including Audi, VW, Suzuki, Kia, Jaguar, Land Rover, Citroen, Hino, Volvo, and Renault Trucks.
- The acquisition is expected to enhance Indomobil’s vehicle assembly capabilities and broaden its operational portfolio.
Strategic Insights: Indomobil’s full acquisition of Nissan Motor Indonesia marks a pivotal evolution from distributor to integrated manufacturer, aligning with broader trends in automotive localization and supply chain control. As Indonesia pushes for industrial deepening and reduced reliance on imports, Indomobil’s expanded assembly footprint positions it to capitalize on government incentives and rising domestic demand. The move also reflects a strategic recalibration of Nissan’s presence in Southeast Asia, with Indomobil assuming greater autonomy over brand operations in Indonesia.
By consolidating ownership, Indomobil gains flexibility in product planning, pricing, and market responsiveness—critical advantages in a sector facing electrification, regulatory shifts, and consumer diversification. The acquisition may also attract new OEM partnerships, leveraging Indomobil’s proven distribution network and now-enhanced manufacturing base. Over time, this integration could stimulate job creation, technology transfer, and regional competitiveness, reinforcing Indonesia’s role as an automotive production hub in ASEAN. For investors and industry stakeholders, the deal signals confidence in long-term growth and operational scalability within Indonesia’s evolving mobility ecosystem.